Active Tradespacers get more leads!

In a bid to play Mary’s (our super special Web Analyst) top trump cards week on week – I’m following up last week’s post on ‘Tradespaces with an ‘About us’ description and keywords can benefit from natural search visits – with this little gem.

Tradespacers that regularly visit BT Tradespace to add content to the community or their Tradespace site receive ten times the number of leads than businesses that only visit Tradespace a few times a month.

Now you may ask – why is this? The answer? Simple really…

Pretend I was a customer visiting BT Tradespace. I type in ‘organic or green baby clothes’, or ‘pubs and restaurants‘ in London, or ‘summer clothes‘ (you get the idea). I find the relevant results among which, I find your Tradespace site and I see -

• Your last blog post was six months ago
• You have only one picture featured or worse still, none!
• You have nothing but your details on your Tradespace

Chances are I probably won’t buy from you. Because, the truth is, customers need to know who they are buying from. They need to be inspired by what they see and read. They need to be able to trust you. An empty Tradespace doesn’t build trust, doesn’t inspire, it doesn’t sell. It’s just, well – a blank!

But above all, the reason why ‘Tradespacers that regularly visit BT Tradespace to add content to the community or their Tradespace site receive ten times the number of leads than businesses that only visit Tradespace a few times a month’ – is because they care. They care for their customers and they care for their business.

Do you care?