“Sell” your products and services
Think carefully about what you want to say for each of your products. Don’t overload the customer with information in the product description, but do ensure that all the relevant facts they need to make a decision are there for them.
Take time to get the imagery right
A sale can be won or lost on the strength of the images you use so be careful to ensure that those you use really are capable of doing justice to the item you are selling. See BT Tradespacer Simon’s article for some great tips on photography.
Postage-free is good
Customers like a “what you see is what you pay” policy. It’s clear and has an honest appeal in regard to your pricing. Often customers think they’ve found the best prices, only to discover hidden delivery costs which make it less of a bargain that they first thought so if you can, use an inclusive pricing policy.
Treat your online customers just like your traditional customers
Make sure you stick to the good values that you and your business stand for – make sure your customers, whether they’re new or existing, are treated in much the same way when they buy from you online as they would through more tradition routes. If they have questions make contacting you easy with email links and phone numbers, and respond quickly as queries come in. Setting up a business community is a good way to be on top of your customer service.
Spread the word!
Use your Blog to let people know when you’ve got new products, special deals, and other events going on. Not only does this help sell products, but it also gives your customers the chance to see a bit more of the personality behind who they are dealing with.
This entry was posted by Bian Salins on 20 Oct 2008 at 12:01 and is filed under Newsletter articles. You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.
Previous post: Poll: What’s the most important part of customer service
Next post: Entrepreneurs in London – Free tickets!
