Mums spend time and money online buying kids toys!
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I just picked up that us mums are pretty important when it comes to influencing online spend. According to this post, comScore recently ran a study in the U.K. and found that women between the ages of 25 and 54 who have children consistently visit retail sites.
Apparently, we are spending our time buying kids toys, cosmetics, fragrances and food. What’s more, the article quotes us as also holding the purse strings when it comes to spending!
I believe this trend doesn’t stop with online spend. Women (and mums in particular) are spending more time online. According to the Office of National Statistics, 66% of women are using the Internet every day.
The obvious reason for this is the fact that most of us these days are working mums and don’t have the luxury of time to do high street shopping. Or as the BT Tradespace team recently found when we ran our ‘How to be a mumpreneur success article’ – more of us are running our own business these days.
Even the media is treating us as a key target audience online. A recent forum held by the IAB revealed that women aged between 35 and 49 are the fastest growing group to social networks/blogging sites followed by women aged between 50 and 64. Now I’m not saying that all of the women in this demographic are mums, but chances are a large part of them are. Even Nielsen’s communications director, Alex Burmaster was quoted as saying, “targeting women online involves a much more focused approach to display advertising online, getting your website right and using the power of social media to amplify this messaging.”
This shift in online usage trends is only the start. As a business, it’s important to consider who your key audience is online and how you can reach and talk to them effectively. And the stats above show that when it comes to women and mums – online and social media in particular, rule!
What’s your take on how women and mums in particular are using and adopting the web? Or, are you a woman/mum who has felt the power of the Internet in your life? Leave a comment and let us know!
Tags: children's parties, Comscore, kids toys, mumpreneurs, mums, women in business, women online
This entry was posted by Bian Salins on 26 Aug 2009 at 11:30 and is filed under Tradespace gossip. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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2 Responses to “Mums spend time and money online buying kids toys!”
Reply from Rachael White on 27 Aug 2009 at 08:12
I think this is very true, both as a parent of 3 kids and with my business head on. Mums are looking for value for money, are short of time, and find it easier to surf whilst the kids are at home / in bed than going to the shops. Also it makes it easier to find the perfect gift, or compare prices
Reply from Online Shopper on 23 Sep 2009 at 09:56
I agree. As a mother I just find it alot more convenient to buy my kids toys online. Its quicker and more convenient.
During the day I am at work so I don’t have time to go to the stores.
Also toy shopping with kids can be a very tiring experience. My kids cannot make up their minds as to what they want. So we spend a good 2 hours walking up and down the store!
I also like that online I can do comparison shopping. The other day I was looking for a particular kids game. I went online, did a price check and found the site that had the best price.