Search Marketing made easy with BT SearchSmart

If you run a business and have an online presence then you’ve no doubt heard the terms; ‘Search Engine Optimisation’ (SEO), ‘Search Marketing’, ‘Paid Search’ and ‘Pay-Per-Click’ (PPC). You may even know that these terms are all about helping attract more visitors to your website and being found on search.

But unless you are one of the few experts on the subject, it probably all seems like a bit of a dark art that people often talk about but don’t really understand. You may have even dabbled with online marketing but perhaps felt you were throwing money into a black hole with variable results.

Fear not – help is at hand! We’ve just launched a brand new service aimed at businesses that want to take advantage of search marketing without having to spend precious time learning the techniques to run their own campaigns.
BT SearchSmart gives you access to an in-depth one on one consultation from a search marketing expert and ongoing paid search campaign management across the major search engines.

Unlike traditional offline marketing campaigns, paid search campaigns can offer tangible, fully trackable results that will deliver more traffic to your website and help grow your customer base. However, a DIY approach to running a Google AdWords campaign for example can be somewhat time-consuming especially if you have limited knowledge in this area.

To help deliver a one-stop search marketing solution, BT has teamed up with Google to become an authorised reseller of Google AdWords. The BT SearchSmart team can devise and manage a highly targeted PPC campaign on your behalf to help you get your brand in front of your potential customers as they search for terms relating to your products and services.

Stuart Corrigan from Vanguard Scotland, one of the very first BT SearchSmart customers, offered the following review of the service: “An ideal programme for small businesses that helps them identify the keywords that matter, and provides practical advice in how to reach these potential customers.”

BT SearchSmart is available now and prices start from £74.99 per month with a £100 set-up fee. To find out more about the service visit the BT SearchSmart product page or call 0800 066 5435.