I was recently talking to a Tradespacer who had set up a Tradespace account but forgotten about it. In the process of convincing her to take up social media to market her business, she said ‘that’s all great Bian but I don’t want to have a big bang approach, so I’ll just do it in bite-sized chunks.’
The thing about social media is that it’s about spreading your net as far and as wide as you can.
Think about this for a second. If you were to go fishing in the sea/ocean – would you rather spread your net out and catch as many fish as you can or would you arm yourself with one fishing rod and hope for the best? It’s a no brainer.
You could take up blogging, learn the art of how to have a successful blog but if you don’t tweet out your blogs or promote that blog via routes like the communities – then people won’t ever hear of your blog. Or, if you take up Twittering with out a blog, you could post random comments on ‘having a cuppa’ and ‘reading interesting article/s’ but how to you keep it focussed and draw it back to get returns for your business?
I often get gip for talking so much about Twitter on BT Tradespace from the folks here, but the reason I do it is because I think the two work brilliantly together. It’s all part of spreading that presence, opening routes, interlinking your profiles and gaining visibility. Also, BT Tradespace is more than just another social network.
We’re passionate about social media as a channel and about helping you get success for your business through this medium.
Social media for business is one great open sea? Are you fishing where the fish are armed with a fishing rod or a strong, wide fishing net?
