Tradespaces with an ‘About us’ description and keywords can benefit from natural search visits

There are ways you can help yourself be found via search. One is to use the free tools that search engines like Google offer. But a more powerful way is to think smarter when using sites like BT Tradespace.

Every interaction that takes place on a social network is an opportunity for you to talk about your business in a relevant and engaging way. Every interaction is an opportunity to reach your customer or potential customer.

One such tool, ready for you to use – is your profile and ‘about us’ description. Mary (our resident Web Analyst a.k.a the smartest cookie in jar) spends a lot of her time digging deep into how users arrive at your Tradespace and she’s found that -

Tradespaces with an ‘about us’ description and keywords benefit from three times the number of natural search visits than those that don’t.

Your ‘about us’ description and keyword tools may seem like a small thing, but it can be a big traffic booster, if you use it well. It’s the first thing your customer sees within BT Tradespace search results – so what does yours say about you/your business?

Our tips are:

• Keep it personal
• Keep it relevant to your business and industry
• Use your keywords where you can without overdoing it
• Revisit it – time and time again – to make sure it’s working for you and your customer!