We’ve just celebrated our 300,000 membership with a press release to showcase our good news story, and build visibility for BT Tradespace, but that got us thinking about your (our Tradespacer’s) good news stories. No doubt we’ve heard some of your stories in our Featured Tradespacer blogs but we want more…!
That’s why we’ve tied up with our partner Press Dispensary to offer three lucky winners the chance to win their own press release written and distributed to appropriate media across the UK.
All you have to do to enter is simply blog about your own good news story on your own Tradespace before 1700hrs on the 11th March 2009 and email uswith the link to your Tradespace !
Once we have your entries, our partner Press Dispensary will choose the lucky winners and work with them to create the ideal press release and get it out to journalists!
Once again, to enter – you must blog about your story on your Tradespace and send us the link to your Tradespace.
Remember, PR is a good way get your business noticed by potential customers and build credibility with them. You can find out how PR can help your business or take advantage of our 15% discount on press release writing and distribution for your business.
So what makes a good ‘news’ story?
Here are three key points to think about when deciding what story you want to blog about on your Tradespace.
Consider what will interest not just you but your blog readers: other tradespacers. And then – as this is about press releases – consider what might interest journalists and their readers. A story that’s fantastic for you may have no appeal outside your own office, so why would anyone want to read it in your blog, and why would a journalist write about it? As you come up with ideas, ask yourself:
•If this were about some other business, would I be interested?
•Why should anybody outside my business care?
Then consider whether your story has any news value. Journalists like news, not ‘olds’! So
•If you can, write about something that’s happening now, or is about to happen, not a story from a year or two ago
•If your best, most interesting news is a little out of date, find a way of freshening it up and making it topical. If something happened a year ago, the ‘news’ angle might be that you’re celebrating its anniversary. If you brought out an amazing new product three weeks ago, call its introduction a ’soft launch’ and make your news story an announcement of its ‘hard launch’ next week.
As you write your story, don’t beat around the bush or take ages to get to the point. Get your news into the first or second sentence and put your background information at the end, not the beginning. Journalists’ single biggest gripe about badly written stories is that the news is buried half down or has become completely lost.
- Simply blog about your good news story on your Tradespace.
- Email us the link to your Tradespace
No purchase necessary / Terms and conditions apply.
Tags: BT Tradespace blog, news story, press coverage, press release
This entry was posted by Bian Salins on 10 Feb 2009 at 19:28 and is filed under Announcements, Promoting your site. You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.
Previous post: A guide to shopping online on BT Tradespace
Next post: A Quantum of Deja-vu